Explore a Prebid integration built around your placements, demand relationships and page experience.
Explore traffic & setup examplesShare your domains, ad units, sizes, current ad server and consent setup.
Header bidding lets multiple demand sources bid for an ad opportunity before the publisher’s ad server makes its final selection. It is an auction workflow, not an ad format.
Header bidding describes how demand competes for a placement. These examples show different connection arrangements around the same publisher experience.
A reader opens an article with a banner placement. Prebid.js requests bids from configured partners in the browser, then makes eligible bid information available to the publisher’s ad server for the final selection.
The placement keeps its page position. Check the configured sizes, auction timeout and actual rendering alongside the bids received.
Instead of contacting every bidder directly, the website sends an auction request to Prebid Server. The server communicates with its configured demand partners and returns bids into the publisher’s selection workflow.
Confirm the server host, consent signals and bidder parameters. Moving requests off the browser still requires a compatible rendering setup.
A publisher uses browser connections for some bidders and a server connection for others. Both paths feed the planned auction workflow, while the visitor sees the selected creative in one ordinary page placement.
Compare the arrangements using the same placements and reporting definitions. More connections do not automatically mean better revenue or page performance.
Illustrative configurations. Bidder access, adapter support and the publisher’s ad server determine the final setup.
Share your domains, ad units, sizes, current ad server and consent setup.
Agree the adapter, bidder parameters, demand access and auction timeouts.
Start with a measured placement test and compare yield alongside page performance.
Evaluate bid rate, win rate, rendered impressions, revenue and page experience together. A winning bid is not the same as a rendered impression.
Adapter compatibility and demand access are confirmed during onboarding. Connecting Prebid does not automatically grant access to every demand partner.
We review the current ad server and auction flow before recommending an integration. Share your setup with the publisher team.
No. Header bidding describes the auction arrangement. OpenRTB is a protocol used to exchange bid requests and responses.
Tell us about your website, audience and current setup. We’ll map the next step together.