OPTIONS WITH A PRACTICAL PURPOSE
Choose the channel.
Keep the context.
A broader product range is useful when each option solves a clear advertising or monetization need.
Multiple ways to reach an audience
Compare popunder, display, native, contextual, Web Push, in-page push, video, search and direct-link experiences. Each guide explains what the visitor encounters and what the advertiser or publisher should prepare.
Explore the format guides ↗Established protocols for your existing stack
OpenRTB and VAST integrations use IAB Tech Lab specifications for programmatic bidding and video delivery. Start with the systems you operate, then agree the protocol version, inventory, required privacy signals and reporting definitions for your connection.
Review standards and transparency ↗A distinct channel for AI agent activity
Explore x402 Agent Traffic for paid requests over HTTP. MCP Connections offer a separate platform communication route. Each has its own permissions, integration and measurement discussion alongside your advertising business.
Understand x402 and MCP ↗