Explore the channels, understand the integration, and build a monetization mix around your business.
Identify your content, visitor experience and available inventory.
Bring competition to your ad inventory.
3 illustrated setup examplesAn additional channel. A deliberate experience.
3 illustrated setup examplesConnect supply and demand, directly.
3 illustrated setup examplesTurn source traffic into a connected workflow.
4 illustrated setup examplesBuild value around genuine search intent.
3 illustrated setup examplesBuild a permission-based audience channel.
3 illustrated setup examplesA revenue strategy for your video inventory.
6 illustrated setup examplesConnect performance with defined outcomes.
3 illustrated setup examplesBegin with the type of inventory you can supply. A useful monetization connection combines an eligible placement, a compatible integration and a commercial agreement that defines what is counted and paid.
For a content website, first compare how display, native, popunder, video and in-page push fit the visitor journey. Review placement sizes, mobile behavior and frequency before installation. Web Push adds a subscription relationship and requires valid browser permission. A format that works on one site may need a different configuration or may be unsuitable for another audience.
Compare illustrated ad-format guides ↗Publishers with an existing ad stack can discuss header bidding or a server-to-server connection. Prebid-based workflows coordinate bids around ad opportunities, while OpenRTB defines the data exchanged between participating systems. XML and JSON feeds support configured request and result routing. Confirm supported inventory, fields, timeouts and reporting definitions rather than choosing a protocol from its name alone.
Compare header bidding and OpenRTB ↗Impression revenue, click revenue and accepted action payouts describe different outcomes. Align the event definition, reporting period, timezone and reconciliation process before comparing channels. The first test should answer a business question, such as whether a placement improves monetization without disrupting the page experience. Review payment methods and schedule with the team for your agreement.
Understand publisher revenue metrics ↗Tell us about your website, audience and current setup. We’ll map the next step together.