A connected process. One step at a time.Illustration
HOW IT WORKS / 01
Describe your sources
Provide source identifiers, traffic origin, geography and intended placements.
Agree the feed contract
Validate macros, response fields, destination handling and request limits.
Reconcile the results
Compare source activity and recorded clicks with the agreed commercial reports.
UNDERSTAND THE CHANNEL
What is xml / json feeds?
An XML or JSON feed exchanges advertising requests and responses in a structured format. A feed integration defines the data contract; it does not define the appearance of the ad.
TYPES, PLACEMENTS & EXAMPLES
Different traffic sources. A structured feed.
XML and JSON describe exchanged data, not what an ad looks like. These examples follow a source through a compatible feed to a result or destination.
advertiser.example
Advertiser windowExplore something new
publisher.example
the daily.
Ideas for your next adventure
Continue reading
Opens behind
01Pop placement
02Demand feed
03Offer destination
01POP SOURCE / XML OR JSON
Pop traffic through a demand feed
A publisher’s pop placement requests an eligible advertising destination through its feed connection. The returned data supplies the destination for the configured browser opening, while source identifiers connect the request with the publisher’s reporting.
The placement controls the opening; XML or JSON carries the response. Validate source eligibility, destination handling and browser behavior together.
publisher.example
the daily.
Ideas for your next adventure
Opted-in subscriber
Outside the webpage
Browser notificationA new discovery awaits
×
01Opted-in audience
02Offer feed
03Click destination
02SUBSCRIBED AUDIENCE / FEED
An offer for opted-in push traffic
A publisher with opted-in subscribers requests an eligible offer through the feed. Its notification workflow displays the permitted message; a subscriber’s click opens the associated destination while preserving the source attribution agreed for that connection.
The feed does not collect permission or deliver browser notifications by itself. Subscription, creative and delivery requirements belong to the push setup.
weekend.example
weekend.exampleParked domain · Sponsored links
SponsoredPlan your next weekend escapeExplore destinations and ideas.
Sponsored links
Places to stay
Weekend experiences
01Parked domain
02Eligible results
03Chosen destination
03DOMAIN PARKING / FEED
Sponsored links on a parked domain
A visitor reaches a domain’s parking page. An approved integration requests feed results for that source; the page displays permitted sponsored links, and a link the visitor chooses leads to the returned advertiser destination.
Confirm the domain, traffic origin and permitted page presentation with the provider. A parked-domain visit is not automatically a payable event.
Search experience
weekend travel ideas
SponsoredPlan your next weekend escapeExplore destinations and ideas.
Organic resultA guide to quieter weekends
01Visitor query
02Search feed
03Sponsored results
04SEARCH SOURCE / FEED
Query-based sponsored results
A visitor enters a genuine query in a publisher’s search experience. The integration sends the agreed query and source context to a compatible feed, then presents eligible sponsored results according to the provider’s display rules.
Keep queries, returned results and clicks distinct in reporting. The provider contract determines response fields, presentation and which activity can be monetized.
Illustrative source-to-feed arrangements. Each provider must accept the traffic source and intended use; a response is not a confirmed click or revenue.
A PRACTICAL START
From your inventory to an agreed integration.
01
Describe your sources
Provide source identifiers, traffic origin, geography and intended placements.
02
Agree the feed contract
Validate macros, response fields, destination handling and request limits.
03
Reconcile the results
Compare source activity and recorded clicks with the agreed commercial reports.
CONTROL AND CLARITY
Know what you’re working with.
Your integration controls
Source-to-feed mapping
SubID attribution
Request and click limits
Timeout and result settings
Measure what matters
Separate requests, eligible responses and recorded clicks. Use persistent source identifiers to investigate discrepancies.
A returned result is not a click or guaranteed revenue. Direct-link routing belongs to this workflow; CPA offer terms are separate.
BEFORE YOU START
Your questions, answered.
Can I identify individual traffic sources?+
Source identifiers and SubIDs can be included in the agreed integration. Confirm the supported fields and reporting dimensions during setup.
Do XML and JSON integrations use the same schema?+
Not necessarily. Each partner’s field names, macros and response structure need validation.