ADVERTISER SETUP
Getting started as an advertiser
Prepare your account, offer, creative and measurement before buying traffic. Follow a practical first-campaign checklist with clear checks before activation.
4 practical stepsRead the guidePRACTICAL HELP, BEFORE AND AFTER LAUNCHSet up with clarity.
Set up with clarity.
Review with confidence.
Prepare a first campaign or publisher connection, check your measurement and investigate unexpected results in a useful order.
PUBLISHER SETUP
Getting started as a publisher
Prepare your website, inventory and reporting brief. Understand the checks needed to connect an approved publisher placement and review its first results.
4 practical stepsRead the guideTRACKING & REPORTING
Prepare conversion measurement
Define the conversion, validate attribution and reconcile reports. A practical guide to testing advertising measurement without confusing clicks with accepted outcomes.
4 practical stepsRead the guideCAMPAIGN OPERATIONS
Troubleshoot a campaign systematically
Investigate low delivery, unsuccessful visits and reporting differences in order. Use a clear change log and a useful support brief rather than changing everything at once.
4 practical stepsRead the guideHELP THAT STARTS WITH CONTEXTMake your question
Make your question
easy to investigate.
Include the campaign or placement reference, the relevant domain, an affected time range and what you expected to happen. Explain any recent change and the checks you have already made. That context helps the team follow the right part of the delivery or measurement journey.
Keep passwords, secret keys and unnecessary personal information out of enquiries. Exact integration settings and account-specific instructions should come through the approved support channel.
Looking for a format or commercial detail?
Format guides explain the visitor experience and creative preparation. Payment information explains the published commercial starting point. Your account and integration agreement determine the settings that apply to your setup.
Ad format guides Payment information