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SEE THE FORMAT. UNDERSTAND THE OPPORTUNITY.

Ad formats that fit.
See the difference.

See what an ad looks like, how the visitor experiences it and where it fits your campaign or website. Explore each format from both sides of the connection.

09 format guidesFor advertisers & publishersAnimated walkthroughs
EXPLORE THE EXPERIENCE

Choose a format to see it in action.

FORMAT IN MOTIONmybestclick

Display banners

A labeled banner fills a reserved space inside the publisher’s page.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The publisher page loads

A defined space is reserved for an advertisement.

VISIBLE, ON-PAGE PLACEMENTS

Display banners

Build recognition and drive visits with image or HTML creatives in defined desktop and mobile ad placements.

For advertisers

Brand visibility, product promotions and campaigns with a strong visual message.

For publishers

The visitor sees a clearly identified advertisement alongside or within the content. A click takes them to the advertiser’s destination. Ad dimensions, loading behavior and placement determine how the creative appears on each device.

See how this format works Explore types & examples
THE COMPLETE FORMAT LIBRARY

Get to know
every placement.

Detailed guides to integration types, visitor behavior, traffic quality, click validation and performance measurement.

FORMAT IN MOTIONmybestclick

Popunder

A separate advertiser window opens behind the publisher. Browser rules and frequency limits apply.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The publisher page stays in front

The visitor is reading the original website. No advertiser window is open yet.

A FULL LANDING-PAGE EXPERIENCE

Popunder

Explore popunder traffic, integration options, browser behavior, fraud prevention and click validation for direct advertisers and publishers.

4 illustrated examples ↗Explore popunder
FORMAT IN MOTIONmybestclick

Display banners

A labeled banner fills a reserved space inside the publisher’s page.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The publisher page loads

A defined space is reserved for an advertisement.

VISIBLE, ON-PAGE PLACEMENTS

Display banners

Build recognition and drive visits with image or HTML creatives in defined desktop and mobile ad placements.

3 illustrated examples ↗Explore display banners
FORMAT IN MOTIONmybestclick

Native ads

Sponsored recommendations follow the editorial layout, with their advertising labels kept visible.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The visitor browses the editorial page

A recommendation area follows the publisher’s story and uses a similar card layout.

DISCOVERY WITHIN THE CONTENT FLOW

Native ads

Introduce your offer through clearly labeled sponsored cards that fit the layout of the publisher’s content.

3 illustrated examples ↗Explore native ads
FORMAT IN MOTIONmybestclick

Contextual ads

The page’s subject helps match a related offer. Context describes the matching method.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The page supplies a topic

The highlighted page context in this example is travel and weekend escapes.

A MESSAGE CONNECTED TO THE PAGE

Contextual ads

Explore text and creative placements selected using the context supported by the publisher and demand integration.

3 illustrated examples ↗Explore contextual ads
FORMAT IN MOTIONmybestclick

Web Push

An opted-in subscriber receives a browser notification outside the publisher’s webpage.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The visitor opts in

The illustrated Allow choice grants notification permission. Web Push requires consent and a valid browser subscription.

REACH A PERMISSION-BASED AUDIENCE

Web Push

Deliver concise campaign messages to eligible browser subscribers through a permission-based notification channel.

3 illustrated examples ↗Explore web push
FORMAT IN MOTIONmybestclick

In-page push

The notification-style card stays inside the open webpage. No browser push subscription is created.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The visitor keeps the webpage open

The placement is part of this website and does not create a browser push subscription.

NOTIFICATION-STYLE, INSIDE THE PAGE

In-page push

Present an offer in a small notification-style unit displayed within a publisher webpage.

3 illustrated examples ↗Explore in-page push
FORMAT IN MOTIONmybestclick

Video ads

The advertisement plays in a compatible player. Playback events support reporting.

Illustrative placementNo live advertising
HOW IT WORKS / 01
The video player is ready

A compatible publisher player requests an eligible advertisement.

SIGHT, SOUND AND A CLEAR STORY

Video ads

Explore pre-roll, mid-roll, post-roll and outstream video ads, with visual examples of rewarded video, CTV and compatible VAST delivery.

6 illustrated examples ↗Explore video ads
FORMAT IN MOTIONmybestclick

Search ads

A relevant, labeled sponsored result appears alongside organic search results.

Illustrative placementNo live advertising
HOW IT WORKS / 01
A visitor enters a search

The query expresses what the visitor is looking for.

CONNECT WITH AN ACTIVE QUERY

Search ads

Connect relevant advertising demand with genuine user queries in approved publisher search experiences.

3 illustrated examples ↗Explore search ads
FORMAT IN MOTIONmybestclick

Direct link

An approved sponsored link routes the visitor’s click to an eligible advertiser destination.

Illustrative placementNo live advertising
HOW IT WORKS / 01
An approved sponsored link is placed

The publisher identifies the link as a sponsored offer. A banner is not required for this route.

A ROUTE FROM YOUR PLACEMENT TO AN OFFER

Direct link

Route approved placement traffic to a configured demand destination using an attributed direct link.

3 illustrated examples ↗Explore direct link

Direct link is a traffic route; contextual describes a matching approach. They are included here to help you choose an advertising experience. Header bidding, OpenRTB and XML/JSON are covered separately in integrations.

A PRACTICAL WAY TO CHOOSE

Start with the experience.
Then choose the format.

There is no single best ad format for every offer or website. The useful choice connects a visitor's situation, a clear message and an outcome you can evaluate.

For advertisers: define the next action

A campaign seeking a product purchase needs a different destination from one introducing a new brand or explaining a service. Decide what the visitor should understand and do, then choose the creative surface that can support it. Display and native begin with a visual message that earns a click. Popunder introduces the destination through a separate-window experience. Video gives a product demonstration room to unfold.

Start with a manageable test using suitable markets and devices. Confirm the buying model, creative requirements and conversion definition, and keep the landing page consistent enough to interpret the result. A low price for traffic means little if the destination cannot serve the visitor or if the campaign's intended action is never measured.

Plan your first traffic campaign

For publishers: start with the page people use

Look at your actual page templates, traffic mix and important visitor actions. An article may support a banner or sponsored recommendation; a compatible video player creates a different opportunity. A compact on-page unit needs space around navigation and other controls. A subscriber channel requires its own permission and delivery journey.

Introduce placements in a controlled way. Review how each change affects revenue, loading, readability and the ability to complete the site's primary task. More ad positions do not automatically create a better monetization mix. Keep the source and placement identifiable so the team can assess the contribution of each change.

Build a website monetization plan

Web Push or in-page push?

Web Push uses a valid browser subscription to deliver messages to an opted-in audience. In-page push is a notification-style advertisement inside the currently open webpage. Similar-looking cards do not make them the same channel: audience permissions, delivery events and the visitor's relationship with the site differ.

Web Push subscriptions ↗ · In-page placements ↗

Native, contextual or search?

Native describes how a sponsored card fits the surrounding layout. Contextual describes matching based on supported information about the page. Search begins with an eligible query entered by a visitor. A native card may use contextual matching, but an editorial topic is not the same evidence of intent as a genuine search.

Contextual matching ↗ · Search experiences ↗

COMPARE LIKE WITH LIKE

Read the result
behind the metric.

A format, a delivery protocol and a buying model answer different questions. Keep those decisions separate when comparing a campaign or publisher setup.

The format is what the visitor encounters

A banner, recommendation, notification or video placement shapes the message and interaction. Compare the visitor journey as well as the creative. A popunder opening, a rendered banner and a video start are different events and should not be counted as identical evidence of engagement.

Explore advertiser planning

The integration carries the opportunity

Header bidding, OpenRTB and XML / JSON describe connections and workflows. They are not additional visual formats. The appropriate integration depends on the inventory, technical setup and agreed demand relationship. A direct link similarly describes a route from an approved placement to a destination.

Compare publisher integrations

The buying model defines the charge

CPM, CPC and CPA relate to impressions, clicks and actions. Confirm the contracted event and distinguish it from an effective metric calculated later. A campaign bought by impression can still be evaluated by acquisition cost; a publisher should compare yield using consistent delivery and revenue definitions.

Understand CPM, CPC and CPA
CHOOSING YOUR STARTING POINT

Ad format
questions.

Which ad format is best for a first campaign?+

Start with the offer, intended action, destination and creative you can prepare well. Select a format that makes the proposition clear in the visitor's actual context, then agree a controlled test. No format has a universally best conversion rate or traffic value across different sources and businesses.

Can a publisher combine several formats?+

Yes, discuss the combination as a complete visitor experience. Check how placements interact with each other and with navigation, content and important site actions. Introduce changes gradually so revenue and usability effects can be assessed rather than attributing everything to a new format.

Do these guides describe live advertising results?+

The illustrations explain placement and delivery behavior. They do not run real campaigns or demonstrate forecast results. Actual inventory, technical requirements and commercial terms are confirmed for the approved advertiser or publisher setup.

What should I share when asking MyBestClick for a recommendation?+

Advertisers should share the offer, landing page, intended markets, devices and conversion objective. Publishers should share the website, traffic context, existing placements and integration requirements. That information makes the format discussion more useful than selecting a channel by name alone.

A BETTER CONNECTION STARTS HERE

Find the format that fits your next move.

Tell us whether you want to buy traffic or monetize your audience. We’ll help map the right starting point.

Talk to our team
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