DIRECT PUBLISHERS / Popunder

Make popunder part of a considered revenue strategy.

Introduce popunder monetization with placement, frequency and source settings shaped around your audience.

Explore traffic & setup examples
PUBLISHER CONNECTIONmybestclick

Popunder

Review audience fit
Configure the placement
Monitor the experience
A connected process. One step at a time.Illustration
HOW IT WORKS / 01
Review audience fit

Discuss your content, traffic sources, countries and existing advertising.

UNDERSTAND THE CHANNEL

What is popunder?

A popunder opens an advertising destination in a separate browser window or tab following an eligible interaction. Actual opening and focus behavior depend on the browser.

TYPES, PLACEMENTS & EXAMPLES

Popunder in three browsing contexts.

The destination opens separately from the publisher page. Device behavior, the visitor’s interaction and placement frequency shape the experience.

01DESKTOP / WEBSITE

A separate desktop destination

A visitor interacts with an approved publisher page. The placement checks its configuration and attempts to open an eligible advertiser destination separately, giving the offer its own page while the original content remains available.

Choose a suitable activation point and frequency. A browser can block the opening or bring the new destination into focus.

02MOBILE / BROWSER

A mobile tab experience

On a mobile website, an eligible interaction can lead to an advertising destination in another browser tab. The landing page should work comfortably on a small screen, with a clear offer and navigation.

Test actual devices and browsers. Mobile tab switching can differ from a desktop popunder and must not be described as always hidden.

03RETURN VISITS / FREQUENCY

A placement with frequency limits

A publisher introduces a popunder on selected content and limits eligible openings through the placement configuration. A repeat visit does not need to trigger the same experience again; the configured limits determine the next opportunity.

Compare recorded delivery with engagement and visitor feedback. Treat the permitted frequency as a configuration choice, not a promise of openings.

Illustrative browser behavior. A new window or tab, its focus and whether it opens at all depend on browser restrictions.

A PRACTICAL START

From your inventory
to an agreed integration.

01

Review audience fit

Discuss your content, traffic sources, countries and existing advertising.

02

Configure the placement

Agree activation behavior, frequency and delay before installing the supplied tag.

03

Monitor the experience

Compare commercial results with engagement, repeat visits and user feedback.

CONTROL AND CLARITY

Know what you’re
working with.

Your integration controls

  • Placement configuration
  • Frequency and delay
  • Approved traffic sources
  • Demand routing

Measure what matters

Compare eligible activity, recorded delivery and revenue by source. Evaluate frequency changes against your audience experience.

A popunder is not suitable for every website. Browser restrictions and the policies of your other monetization partners must be considered.

BEFORE YOU START

Your questions,
answered.

Will a popunder open for every visitor?+

No. Browser settings, user interaction, eligibility and frequency settings affect whether a window can open.

Is a direct link the same as a popunder?+

No. A direct link routes a click to a destination; opening a separate window requires a distinct placement implementation.

A BETTER CONNECTION STARTS HERE

Let’s talk about popunder.

Tell us about your website, audience and current setup. We’ll map the next step together.

Talk to our team
YOUR PRIVACY CHOICES

Choose whether to allow the optional services below. They stay blocked until you opt in. You can change or withdraw your choice at any time using Cookie settings.

Cookies policy · Privacy notice