A CONNECTED ADVERTISING BUSINESS
More ways to work.
A reason for each one.
We discuss formats, technical connections and commercial models as different decisions that need to work together.
Ad experiences for different contexts
Display, native, contextual, popunder, Web Push, in-page push, video, search and direct links create different visitor journeys. Some sit alongside content; others respond to a search or an explicit interaction. We help connect the format choice to the audience and destination, with practical explanations of how each placement behaves.
Compare formats and examples ↗Connections around your systems
Website tags, header bidding, OpenRTB, XML/JSON feeds and video integrations support different technical setups. The right starting point depends on your inventory, ad server, player or existing feed workflow. Our integration discussion establishes what each side supplies, how delivery works and which events the reports will count.
Find your integration starting point ↗Commercial goals beyond the click
Performance offers and CPA relationships depend on a defined, accepted action. Subscriber monetization brings its own collection context and ongoing audience relationship. We work through those details with the relevant partners so the commercial arrangement reflects the activity being supplied and the result being bought.
Explore monetization channels ↗