Build recognition and drive visits with image or HTML creatives in defined desktop and mobile ad placements.
Explore types & examplesThoughtful design and fresh ideas for the way you live.
A labeled banner fills a reserved space inside the publisher’s page.
A defined space is reserved for an advertisement.
Display advertising places a visual creative inside a reserved area of a website. An image or compatible HTML banner combines the advertiser’s message with a destination link. The publisher controls where the ad unit fits within the page.
The visitor sees a clearly identified advertisement alongside or within the content. A click takes them to the advertiser’s destination. Ad dimensions, loading behavior and placement determine how the creative appears on each device.
Display combines a defined advertising space with a creative built for that space. These examples vary the position and device, while keeping the advertisement distinct from the publisher’s content.
A horizontal creative appears in a reserved slot near the article header. The brand, proposition and destination stay readable across the available width, while the publisher keeps navigation and the article title separate from the advertisement.
Reserve the placement’s dimensions before rendering. Prepare artwork for the agreed size instead of stretching a square creative into a wide slot.
A rectangular unit sits beside the main reading column on a desktop layout. The visitor can continue reading while the advertisement presents a product image, a short benefit and a clear link to the advertiser’s page.
Check how the sidebar behaves when the viewport narrows. Visibility depends on the visitor’s scroll position, not simply on the ad loading.
A mobile-sized banner appears between sections of a page. Its headline and action remain readable at the actual phone width, with enough separation from nearby links for visitors to understand which interaction belongs to the advertisement.
Use a compatible mobile creative and test orientation changes. Avoid covering navigation or placing the ad where normal scrolling causes unintended clicks.
Illustrative examples, not live advertising. Available inventory, creative requirements and delivery behavior are confirmed for your setup.
A defined placement sends an eligible advertising opportunity.
An image or HTML banner is rendered in the allocated space.
The destination opens and the supported events are recorded.
Make the proposition readable at the actual placement size. Test a focused headline, recognizable artwork and a clear call to action. Use separate creatives where mobile and desktop inventory require different sizes, and compare performance at placement level.
Plan a display banners campaignMonetize defined positions such as an article slot or sidebar. Reserve the required space to reduce layout movement and review the balance between advertising and content. Compatible placements can connect through direct campaigns or a reviewed programmatic setup.
Discuss your websiteCompare rendered impressions, clicks, CTR, spend and conversions. Use viewability only where an agreed measurement integration supplies it.
Supported sizes, HTML requirements and measurement capabilities are confirmed for the selected inventory.
Start with the slot you want to monetize and the system that already manages it. The connection should preserve the page layout and produce events both partners can interpret.
Install the supplied placement in a defined page position. The configured delivery setup selects an eligible image or HTML creative and renders it within the agreed container, which may use an iframe to separate the advertisement from the surrounding page.
A website adding a defined advertising slot.
Keep the publisher’s ad server responsible for placement selection and connect the agreed creative or delivery tag through its supported workflow. Map the new demand to the correct unit rather than adding a second competing placement over the same space.
Publishers already managing campaigns and ad units.
A reviewed Prebid setup can request competing bids for the banner slot. Supply partners with their own infrastructure can instead discuss OpenRTB. These are trading arrangements around display inventory; the selected creative still needs a working rendering path.
Teams operating compatible auction infrastructure.
Follow what happens on the device. The integration, placement and browser all shape the experience your audience receives.
Reserve room for the accepted sizes before loading the banner. Review mobile wrapping, empty slots and content movement so the advertisement does not unexpectedly displace a button the visitor is using.
A below-the-fold unit may use an agreed deferred-loading setup. Requesting an ad later can change delivery counts; loading an iframe does not by itself prove that its creative became viewable.
The banner’s visible call to action should lead to the advertised offer. Check touch spacing, keyboard access and redirects, keeping the click target separate from nearby navigation or download controls.
Validate one representative placement before extending it across templates. Keep the creative, device, source and reporting period identifiable throughout the test.
Record the domain, slot identifier, accepted sizes and intended position. Agree the consent behavior, allowed creative types and treatment of an empty response before requesting production demand.
Use the approved test workflow to inspect desktop and mobile output. Check asset loading, clipping, page stability and iframe restrictions, including the behavior when delivery fails or times out.
Test the intended link through its approved redirects to the final landing page. Confirm the offer and attribution parameters survive, with no unexpected destination or repeated event firing.
Compare requests, rendered impressions and clicks before interpreting CTR. Separate test activity, confirm timezone and reporting delay, then investigate unexplained differences before increasing the placement’s exposure.
Active filters, validation criteria and reporting treatment are agreed for the integration.
Use the source, event history and destination together when reviewing traffic quality.
Agree the publisher domains and traffic origins before launch. Where relevant, review seller authorization records with the programmatic partner; an authorized selling relationship does not establish that every impression is valid.
Agree how known automated activity, duplicate events and test traffic are handled. Investigate unusual source-level changes using the available evidence; a traffic spike alone is neither proof of fraud nor proof of success.
Review accidental-click risks such as overlapping elements and unstable layouts alongside suspicious activity. Document the affected placement and agree corrective action. Quality controls reduce exposure but cannot guarantee detection of every invalid event.
Compare like-for-like events. Use this guide to agree the reporting definitions for your display banners setup before traffic starts.
Judge a display placement by the complete path: stable page rendering, a deliberate visit and a meaningful downstream result. A larger request count is only useful when the later events support it.
Connect the creative, placement and reporting decisions before traffic starts. These are the practical questions to resolve with your team.
A banner that looks clear on a large design canvas may become unreadable in its placement. Preview every supplied size at its actual rendered dimensions. Prioritize one proposition, recognizable branding and a short action. Keep important text and product details away from edges that a responsive renderer might treat differently, and confirm the asset rules before preparing an entire creative set.
Make the destination continue the banner's promise. If the creative features a particular product or offer, send the visitor to the matching page rather than an unrelated homepage. Test the click URL and any tracking parameters, then name creative variations clearly so an image, headline or destination change can be identified in reports.
Map display slots to the page templates that actually receive traffic: articles, category pages and other eligible content. Decide what fits at each screen width and reserve space before the advertisement arrives. This helps prevent a late-loading creative from pushing text or controls away from a visitor who is already interacting with the page.
An additional slot can introduce more inventory while also adding page weight and visual competition. Evaluate its contribution separately before repeating it across the site. Keep ad labels visible, avoid covering useful controls and establish how an unfilled placement should behave. Your monetization route—direct placement, header bidding or another reviewed connection—is a separate implementation decision.
An ad request, a rendered impression and a viewable impression are not interchangeable. Establish which events are available and use the same denominator when comparing placements. A high request count with few rendered ads points to a different investigation from a well-rendered campaign whose visitors rarely complete the intended action.
Break down results by creative, placement and device where reporting supports those dimensions. A banner's click-through rate can help diagnose its message, but it does not show the value of the resulting visits. For publishers, compare yield together with fill and page behavior; for advertisers, connect the creative test to accepted leads, purchases or another defined outcome.
Display gives the advertiser a defined visual canvas. Native supplies components such as a headline and image that the publisher renders in a recommendation layout. Choose display when composition and visual branding are central; consider native when the message should work as a sponsored discovery card. Both need a clear advertising label and a relevant destination.
HTML creatives are part of the supported campaign family. The accepted packaging, dimensions and asset restrictions are confirmed for your placement.
Compatible display inventory can be assessed for Prebid integration. Bidder and ad-server configuration are separate from designing the banner.
Not necessarily. An impression records the event defined by the delivery system. Viewability is a separate measurement that needs compatible instrumentation and agreed criteria. Avoid describing ordinary impression reporting as proof of visibility or attention.
Evaluate the incremental result before expanding. An extra slot can affect loading, layout and competition for attention. Compare total monetization and the visitor's ability to use the page, rather than judging the change only by the new slot's gross delivery.
The systems count different events. A tracked click may be followed by an abandoned or failed page load, while destination analytics can depend on consent. Compare definitions, redirects and reporting periods before treating the difference as invalid traffic.
An iframe creates a separate browsing context, with behavior affected by its permissions and configuration. It does not replace creative review, destination checks or the agreed security restrictions. Test the permitted functionality without broadly relaxing controls to fix a broken ad.