Which publisher integration fits your inventory?
A practical starting point for choosing between browser tags, header bidding, feed connections and server-to-server integrations.
The inventory comes before the protocol.
Specify the placements, formats and traffic you control, with a clear technical contact.
Start with the inventory, not the acronym
List what you can actually monetize: display placements, video opportunities, search queries, permitted destination clicks or an opted-in push audience. Each has different delivery requirements. Choosing a protocol before identifying the inventory can leave you with a working connection that does not match your business.
Website tags and header bidding
A direct publisher placement usually starts with access to the website and a clear place for the advertising interaction. Header bidding adds auction coordination: ad units, sizes, bidder settings, timeouts and an ad-server decision. Review the whole flow, including what happens when no eligible demand responds.
Feed and server connections
XML, JSON and OpenRTB integrations require an agreed data contract. Document source identifiers, permitted fields, timeout behavior, response handling and the event each system records. Use a test source to validate that identifiers survive the full journey without exposing credentials in client code.
Define success before the test
Agree a test period and the measurements that matter. Compare revenue with traffic quality, error rates and page experience. Keep requests, responses, delivery and payable events distinct. A higher response rate alone does not establish better publisher yield.
Prepare your integration brief
Bring your domains, inventory types, countries, approximate volume, existing ad server or player, consent approach and a technical contact. This gives the integration team enough context to propose a testable setup.
Explore your next step
Explore the related monetization solution or prepare your integration brief.